Victrola Holiday Blend 2015
I was inspired by the geometry of Deco design aesthetics and sought to pair that with a warm holiday scene. The simple hot-stamp printing process required a design that was a single color, had no heavy reverse printing areas, and had simple, clean lines and shapes.
Whidbey Holiday Blend 2015
Whidbey Coffee is a sister company to Victrola and has thrived in serving the highest quality coffees in the North Puget Sound area. Their brand has a classic sensibility that incorporates bold colors and takes cues from vintage Americana.
I wanted to hearken back to designs from the 40's and 50's choosing a script typeface and ribbon-like framing. The effect gives it a warm and bright aesthetic with a touch of nostalgia.