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Logo Design: Flint

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Overview

Studying design at Seattle Central, one of our projects was creating logo study that involved a company and personal brand. I designed a logo for a fictitious gaming design company I called Flint Design.


Specifications

For the project I not only had to create the logo but also practical brand assets like logo design specifications, logo transfer mockups, and a business card templates.


Project: Logo Concepts

Role: Designer

Tools: Adobe Illustrator

Brainstorming

The first step in the process was sketching and brainstorming ideas. I played with different shapes and the concept of a flint stone to mocked up a few different versions. I then recreated the shapes that had promise into Adobe Illustrator and paired them with different font variations.

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After a significant amount of doodling I then recreated the ideas that had the most promise in Adobe Illustrator and paired them with different font variations.

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Design Specifications

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I settled on the Andale Mono typeface because as a monospaced font it is commonly used in programming. Playing with the different letter forms I decided on a simple flipping of the 'i' in Flint. It gave the logo a sense of playfulness. These two elements I think give clear nods to both coding and and gaming.

Brand Assets

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For the business card I wanted the design to be clean and bold with a modern sensibility. The back of the card is a bold color with a prominent use of the logo the front is more simple and contrasts the front.